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The Inside Scoop on Breaking into the Fashion Business
Fashion instructors, professionals, and recent graduates offer a real-world perspective on what it takes to break into the fashion business, from getting involved in the local industry to understanding the long hours and challenges. Read more about how aspiring designers get started in the competitive fashion industry.
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Shades of Green Pop Up at New York Fashion Week
Eco-conscious clothing has been gaining momentum in the mainstream fashion industry. Green fashion designers create earth-friendly designs that are ethically produced, use organic, recycled, or vegan materials, and enforce fair-trade and fair-labor practices. Read more about how sustainable fashion is showing up at major events like New York Fashion Week.
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Holiday Windows Display Retail Traditions, New Strategies
Every year, retailers rely on holiday windows to boost store traffic and shoppers’ spirits. From department stores like Macy’s to specialty retailers like Anthropologie, companies begin working a year in advance to craft show-stopping holiday window displays. Read more about the history, concepts, and theatrics of holiday windows.
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Web 2.0 Creating a Digital Revolution for Fashion
To compete with the hierarchical fashion establishment, fashion’s digital generation is using everything from blogs and live streaming of runway shows to e-commerce, social networking sites, and video uploads. Learn how emerging designers, bloggers, and fashion followers are taking advantage of the interactivity of Web 2.0 to reach each other.
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Fashion Merchandisers Court Retail Success at Holiday
Every year, retailers depend on strong holiday performance to meet their sales goals. The right mix of business savvy and creativity from the fashion merchandisers is essential to creating a wow factor that will lure customers into the stores and up to the cash register, experts say. Read more about how retailers use key tools such as color, tagline, price, and product to make a splash at holiday.
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