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New Technology and the Web Change TV Consumption, Content
More people are watching television programs on devices other than their home TV set as personal computers and mobile phones offer new choices on how, when and where viewers can watch their favorite shows. Read more to find out how technology and the web are expanding TV consumption.
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The Cat In The Hat Is Still Where It’s At
The books of Dr. Seuss with their appealing drawings have entertained millions of children and adults over the years. Decades after his first work was published in 1937, Dr. Seuss continues to win fans and impact illustrators. Ai InSite learns more about his professional legacy.
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Advertisers Draw New Lines in the Battle of the Sexes
As society evolves and gender lines blur, advertisers are rethinking how they portray, and market to, men and women. Marketing for product categories ranging from cars to jewelry are beginning to reflect a changing culture. Read more about advertisers who have shaken up conventional practices by depicting non-traditional gender roles in print and broadcast campaigns.
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Super Bowl Ads Score Viral Points
What makes Super Bowl ads successful? How do companies stumble upon the talking babies or the fetching Clydesdale that will stay with people long after the Lombardi trophy is awarded? Ai InSite looks at what has worked in the past, and offers predictions for this year's trends in Super Bowl ads.
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The Four-Letter Word in Advertising: Fear
Just as sex sells, fear sells too. Consumers are bombarded with ads for products offering protection from fears ranging from the H1N1 flu virus to embarrassing body odor. Read this article to find out why scare tactics are used in advertising and when it can be the best approach.
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Great Design Key to Building Brands
There's more to building brands than just name recognition. Design is a key component in crafting and employing a strategy that builds brand loyalty. Ai InSite learns more about how smart design can boost a brand's standing.
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